concepts
introduction
organization
navigation
design
    consistency
    color
    typography
    images
    optimizing
    compatibility submitting
considerations

sample
purpose and     audience
organization
navigation
design
    color
    layout
    revision
submission

Web site
The World Wide Web has become a household name since its introduction. People can do most everything online now from shopping to paying bills, doing research, communicating with others or simply entertaining themselves. Having an online presence is no longer a luxury but a common place tool for living and doing business.

There are three main aspects of a web site that are crucial to its design and success; the web site's purpose, target audience and navigation.

A web site designed to teach or inform an audience will differ from one designed to advertise. Understanding what your purpose is will help you make decisions faster and more efficiently throughout the design process by keeping you focused in a single direction.

The target audience must also be kept in mind along with the intended purpose. If you are creating an educational web site, the content and language will differ if it's intended for the general public versus experts or researchers on the same topic. Each audience requires an appropriate level of detail.

Lastly, a web site must be easy to navigate. In the same way that a book is organized into chapters of related information that can be easily referenced to, a web site needs to be organized into sections of related content that are easily accessed. This includes creating consistent and repeating menus that will lead a visitor exactly where they intended to go.