URL URL stands for Uniform Resource Locator and is also referred to as a domain name. To be specific, a URL for a website would be http://www.example.com/ whereas the domain name is simply example.com. What a URL does is give a website a specific way of being located, what is called a web address. Every computer that is used to host a web site assigns a unique IP (Internet Protocol) address to it. This is simply a series of numbers (56.192.034.166) but it is easier to remember a name than a series of numbers. For this reason a URL is used that can be associated with the IP address. This in not only much easier to remember but if one was to change the server host, the IP address would change according to the new server but the URL can remain the same. The only thing that needs to be done is associate the URL with the new IP address (Smith).