A tag line is a short phrase that quickly explains your product or company's unique selling position. The tag line follows the company name and if used correctly and consistently, it creates an opportunity to seal your position in a consumer's mind (Goodgold).
The qualities of a good tag line are:
- it is consistent with brand name and position
- it conveys the message using consumer language
- it communicates one simple idea
- it is short and concise
- it is unique
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