Purpose As mentioned in the beginning, the first steps in creating a name, or anything else for that matter, is to understand what your purpose and audience are. For this holographic imaging company, because of the many foreseen applications of this technology, there were multiple purposes. From holographic displays for military vehicles and medical diagnostic equipment to entertainment for holographic television and video games, these were the foreseen end purposes. Before these could be addressed, it was necessary to focus on the path to these future endeavors. To get there, more research is needed and in order to continue doing research and expand on what has been accomplished, more resources are required. Therefore the present purpose is to find more resources. One way is to create a company and seek potential partners and investors.