concepts
introduction
purpose
audience
formulation
availability
registration

sample
purpose audience
formulation
verification

Purpose
Before you begin thinking about possible names, you must first ask two very important questions. The first question is,

What is your purpose?

Is your purpose to seek venture capital? To find new partners? To begin commercial production? To sell new technology rights?

It is important to know and understand what your purpose is because it will focus your attention and target your audience. In it's self, knowing your purpose may not give you much foresight toward what direction to take in coming up with a name, but when taken into consideration with the second question, a clearer avenue is revealed.