concepts
introduction
layout
typography
proximity
alignment
repetition
contrast
envelope

sample
layout
envelope

Letterhead
In an era of information technology and cyberspace, the idea of letterhead and old fashion "snail mail" seems to be obsolete. However, in a time when so many new businesses are cropping up having a well designed letterhead helps demonstrate your company's commitment to business. Although the content of your letter carries the most substantial weight, the subconscious influence of a pleasing design can not be overlooked (Haller).

Once again, before you begin, keep in mind who your audience is. This will help narrow down your ideas and keep you focused. Looking at other company letterhead in similar fields as yours can give you an idea of what industry standards seem to be and to help you generate ideas of your own, especially if you're not sure where to begin.