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This guide consists of ten sections, each one dealing with an individual
component of a corporate identity. Within these sections are two
subsections: concepts and sample. Concepts, will discuss basic
ideas in the development of that component. Some of these may be
repeated or referenced to in subsequent sections. Sample will illustrate
the ideas discussed in the Concepts subsection using an identity
created for a company spinout, Holocept, from the Garnering
Innovation Laboratories at UTSouthwestern Medical Center at Dallas
for their work on true space holographic imaging.
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