glossary

bibliography

a - c
d - g
h - o
p - s
t - z

Tag Line - A memorable phrase that will sum up the tone and premise of a company and reinforce itself in the subject's memory.

Thumbnail - Reduced-size versions of pictures or sketches, used to make it easier to scan, recognize or reproduce quickly.

Trademark - A distinctive sign used by a business to uniquely identify itself, products and services to consumers and to distinguish the business from others. A trademark comprises a name, logo, and tag line or a combination of these elements.

Typography - The art and technique of arranging and formatting text.

Uploading / Downloading - Related terms used to describe the transfer of electronic data between two computers. Upload is to send data from a local system to some remote system, such as a website, server, or other similar systems. To download is to receive data from a remote system.

URL (Uniform Resource Locator) - Also called a web address, a sequence of characters used for referring to resources by their location, which is usually shown in the address bar at the top of a browser (e.g., http://www.holocept.com).

Web Browser - Software application that enables a user to display and interact with text, images, and other information typically located on a website.

Web Server - A computer that is permanently connected to the internet and accepts web files from clients, usually HTML documents, to be displayed for web sites.